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Home · Speaker

Speaker

Silvia Granata

Head of International Marketing / Eat Happy Group

I'm a Marketing and Business Development Expert with solid experience in managing international and local brands in different markets across Europe: Beauty (Sephora, L'Orèal, Nivea), Sportswear (adidas), Entertainment (Walt Disney, Feltrinelli, Mondadori) and recently food (Eat Happy Group scale up). I focus on omnichannel approaches, international strategic Marketing, Retail management omnichannel, managing large CRM programs and innovative communication. I have developed specific competencies in project management in complex international organizations as well as in digitalization, as natural evolution in the Marketing as well as in the customer. International background and mindset. Passionate for CSR and sustainability leadership. I'm fluently speaking English, French and German. Italian is my mother language. Specialties: Strategic Marketing and Innovation, Business Development, Digital development, Branding projects, Digital consumers education, Retail Marketing with innovative consumer approaches. Angel of the AXA Project Angels4Women and Advisor of IULM Innovation Lab Speaking and writing fluently in English, French and German as well as Italian, my mother language.

Decision Making: Marketing Management

Settore: Alimenti e Bevande

EVENTI

Forum Della Comunicazione 2022

CONTENUTI

Phygital Talk | MARKETING "ADATTATIVO": INTERCETTARE LE ESIGENZE DEL CONSUMATORE IN UN MONDO CHE CAMBIA | Forum Comunicazione 2022

TAG: Comunicazione Digital Marketing

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